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E-commerce Compatibility Test for Small to Mid-sized Businesses

This test looks at four areas of interest that are vital to online success: Company Health, Human Resources, Product Offering and Market Position. This test grades all four areas independently and tells you what your score means for each of the areas. Our experience show that people who score well in all areas tend to be the most successful in selling online.

This form should not take the place of an initial consultation since each business situation is different.

Company Health
Private Company
Number of Employees - 10 or more
Annual Revenues > 100,000 per employee
Years in Business > 5
Specialty Business
Number of Customers - 100 or more
Sales Growth (year after year)
Growth Investment Capital
Existing Web Presence
Multiple Locations

Your Score:
What Your Score Means... Score: 70 - 100 Based on the your score, your company profile suggests that you meet most of the "Company Health" criteria shared by other businesses who conduct business online. Good possibility of online success. Score: 40 - 60 Based on the your score, your company profile suggests that you meet some of the "Company Health" criteria shared by other businesses who conduct business online. Moderate possibility of online success. Score: 0 - 30 Based on the your score, your company profile suggests that you meet very little of the "Company Health" criteria shared by other businesses who conduct business online. Low possibility of online success.

Human Resources
Dedicated Resource Available
Resource w/Authority to Act
Comfortable with Internet Technology
Willingness to Learn New Things
Experienced in Sales/Marketing
Experienced in Customer Service
Previous Experience with HTML
Previous Experience with Photoshop
PC Environment in Which to Work
Believes in Online Commerce

Your Score:
What Your Score Means... Score: 70 - 100 Based on the your score, your company profile suggests that you meet most of the "Human Resources" criteria shared by other businesses who conduct business online. Good possibility of online success. Score: 40 - 60 Based on the your score, your company profile suggests that you meet some of the "Human Resources" criteria shared by other businesses who conduct business online. Moderate possibility of online success. Score: 0 - 30 Based on the your score, your company profile suggests that you meet very little of the "Human Resources" criteria shared by other businesses who conduct business online. Low possibility of online success.

Product Offering
Specialty Product
Genuine Need for Product
Shippable
Standardized Shipping
Has Significant Margin
Has Sales History
Simple to Understand
More than One Line of Product
Recognized Brand
Adds Value to Existing Products

Your Score:
What Your Score Means... Score: 70 - 100 Based on the your score, your company profile suggests that you meet most of the "Product Offering" criteria shared by other businesses who conduct business online. Good possibility of online success. Score: 40 - 60 Based on the your score, your company profile suggests that you meet some of the "Product Offering" criteria shared by other businesses who conduct business online. Moderate possibility of online success. Score: 0 - 30 Based on the your score, your company profile suggests that you meet very little of the "Product Offering" criteria shared by other businesses who conduct business online. Low possibility of online success.

Market Position
Defined a Target Audience
Has Few Competitors
Can Compete Well with Competitors
Seeks National Customers
Has a Marketing Budget
Has Existing Customer Data
Has Supportive Vendors
Has Several Vertical Markets
Existing Sales Channel
Existing Sales Team

Your Score:
What Your Score Means... Score: 70 - 100 Based on the your score, your company profile suggests that you meet most of the "Market Position" criteria shared by other businesses who conduct business online. Good possibility of online success. Score: 40 - 60 Based on the your score, your company profile suggests that you meet some of the "Market Position" criteria shared by other businesses who conduct business online. Moderate possibility of online success. Score: 0 - 30 Based on the your score, your company profile suggests that you meet very little of the "Market Position" criteria shared by other businesses who conduct business online. Low possibility of online success.